How Bullstrap Used Platter+ to Drive $22K in New Revenue
Bullstrap creates premium leather accessories for Apple products and everyday carry. Their products already had strong margins, but the team wanted to increase profitability by optimizing their checkout experience. With Platter+, they added high-converting cross-sells and post-purchase offers, generating $22K in additional revenue.
- $32K in additional revenue
- 21x return on investment
The Challenge
A premium product with untapped upsells.
Bullstrap had a high-performing Shopify store and customers that loved their products. But like many DTC brands, they were looking for ways to increase average order value without complicating their tech stack or customer experience. Checkout felt like the right place to make that happen—they just needed the right tools to do it.
The Solution
Maximize revenue with their checkout and post-purchase
Bullstrap used Platter+ to:
- Add in-checkout cross-sells to surface complementary products
- Introduce post-purchase offers to capture more revenue after checkout
- Use a tiered promotion progress bar to nudge customers toward higher cart totals
- Add icons with text to answer common questions and reduce hesitation
These updates were fast to implement and gave the brand a more profitable, high-converting checkout.
The Results
More revenue per order, with a high ROI
With Platter+, Bullstrap generated $22K in additional revenue and saw a 14x return on investment. Instead of relying on multiple upsell apps or custom builds, they now use one tool to make their checkout and post-purchase flows smarter, faster, and more profitable.
What they’re saying
“Been using Platter+ checkout extensions for a few months and we’re seeing around a 20x return on investment every month. Support has been top notch too! Highly recommend Kieran and the Platter+ team!”
Claudio Conte
Founder at Bullstrap
The Platter Difference
